Quick update: BOOM! Studios (NOT WAR RELATED)
Last month, I pointed out that our friends at BOOM! were giving away free digital versions of their new book North Wind. While a number of retailers apparently threw a fit, it looks like the effort paid off, because sales of issue #4 of North Wind are UP 30% over the norm for new series:
“We did see a bump [in sales for ‘North Wind’ #4],” Chip Mosher told CBR News. “But let me put this in perspective for you. We usually see a dip of 10% or more between issues #3 and #4 for any of our series. That said, we saw nearly a 20% increase in orders between issue #3 and #4 of ‘North Wind.’ An increase like this has never happened in the history of our company. Never. Bottom line – we are talking about a total 30% increase over the norm.”
So kudos to them (and to everyone who – like me – went out and bought a copies of North Wind after sampling it online).
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